
SEM – Search Engine Marketing
Paid Advertising on Internet, Google, Facebook, Yahoo, Bing, Yandex, DuckDuck, Baidu, etc…
Search Engine Marketing is a platform where you can advertise your business through Google search engine or Facebook search…
You can directly target the audience through PPC, Facebook ads, and Google Ads.
Example; “flowers home delivery” (keywords) that you want to market on Google or Facebook.
You can choose your campaigns according to your budget and products or services.
Display and Search are the most popular ad types.
Your ad will display when someone searches for queries like “flowers delivery” or “flowers near me”
Advertisers or businesses can set a monthly budget and advertise on these platforms.
These platforms give you monitoring tools for each conversion and spend.